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Classic Italian Coffee Gets Cooler New York, May 28, 2009 – The classic taste of Italian coffee has become a whole lot cooler. Two of the world’s great beverage brands, The Coca-Cola Company and illycaffè SpA, are bringing illy issimo, premium ready-to-drink (RTD) coffee products to the hottest locations in New York City. Beginning this month, consumers in the City will be able to enjoy: · Caffè: bold and energizing, full-bodied character, real - italian chilled caffè experience · Cappuccino: intense uplifting aromas of illy espresso, - blended with velvety milk and exotic dark cacao · Latte Macchiato: energizing, smooth fresh illy espresso - experience, swirled with pleasurable milky notes illy issimo products will be available in stylish, premium cans (200 ml for Caffè and 250 ml for Cappuccino and Latte Macchiato) and come with a recommended serving temperature of a cool 4.7?C (40.46?F) to achieve the best taste quality. "We’ve brought together the elegance, style and coffee heritage of the illy brand with the beverage expertise of The Coca-Cola Company to launch illy issimo, the real Italian espresso-based premium coffee beverage,” said Deryck van Rensburg, President and GM Venturing & Emerging Brands, Coca-Cola North America. “This is a perfect example of how The Coca-Cola Company is bringing new and exciting beverages to meet the growing demand for authentic, naturally sophisticated brands." These three premium coffee-based beverages are a great choice for urban, active consumers who want great-tasting beverages.” The illy issimo line of top-quality Italian coffee products are made with illy’s unique blend of pure Arabica coffee with no artificial colors, aromas, flavors or preservatives – the same coffee served in all the best Italian cafés. The traditional illy expertise has now been re-interpreted to bring the classic illy taste to young and active people across the world. illy issimo will be available beginning in February at prestigious retailers in high-style neighborhoods in New York City. Current plans include further expansion to LA this year. Illy Coffee International is a global joint-venture between The Coca-Cola Company and illycaffè SpA focused on premium ready-to-drink (RTD) coffee-based beverages. Based in Milan (Italy) its mission is to delight people all over the world who value the finer things in life by offering the best possible RTD coffee and by seeking perfection in all aspects of the business. The company’s three RTD products (illy issimo Caffè, Cappuccino and Latte Macchiato) currently available in 13 European markets, with additional countries in Europe, Asia, North America, Eurasia the Pacific are slated for expansion throughout 2009.