water carrier "Flash mob" makes a "splash" in the big apple for world water day 2011!

March 2011 New York, NY— A symbolic wave of fresh water awareness reigned over the Big Apple on World Water Day 2011.  

To call attention to the global fresh water crisis, a “flash mob” of water carriers walked a 3.7 mile route through the streets Manhattan to the surprise of  commuters, tourists, and locals.The significance of the 3.7 mile march represents the average distance people in developing countries walk to source clean drinking water.   

Hauling 5 gallon “jerry cans” akin to those used in developing countries, the “flash mob”  elicited enthusiastic responses from young and old on the streets of New York. Passers-by took pictures on their cell phones and digital cameras while others contacted their friends and family on social networks.

Among the supporters of World Water Day is Levi’s. Partnering with Water.org, Levi’s has launched an interactive “WaterTank” on Facebook.Com (http://apps.facebook.com/leviswatertank) where citizens can pledge and/or take small actions to change their everyday water use.

Every time a citizen takes a fun, online water-saving challenge, a contribution is made to Water.org. Once the WaterTank is “depleted” Levi’s will have donated a total of $250,000 to Water.org. to fund sustainable water programs that will provide at least 200 million litres of water to communities in need of reliable access to this precious resource.    

This January, the Levi’s brand introduced Water<Less jeans, a collection of denim made using an average of 28% less as much as 96% less water during the finishing process, saving 16 million liters of water during their spring collection alone.

Water.org is a non-profit organization whose founders have transformed hundreds of communities in Africa, South Asia, and Central America by providing access to safe water and sanitation.

Founded by Matt Damon and Gary White, Water.org works with local partners to deliver innovative solutions for long-term success. Its microfinance-based WaterCredit Initiative is pioneering sustainable giving in the sector. Learn more and make a difference at www.water.org.