Kardashians Celebrate Reebok's "Best Butt Ever" Shoe – Easytone

Beverly Hills, CA, June 23, 2009— Women around the world, including some of today's biggest celebs are often too busy to make it to the gym.

With the launch of Reebok's exciting new shoe, EasyTone, now woman can look like they have spent hours at the gym, even though they haven't! Reebok's revolutionary EasyTone technology allows busy women to work their butt up to 28% more effectively than by wearing an ordinary sneaker, just by doing everyday activities like walking the dog or shopping.

Reebok's EasyTone shoe effectively tones key butt and leg muscles by using advanced balance pods built into the shoe. The balance pods create natural instability with every step that a woman takes. The micro-instability forces muscles to adapt, and in doing so, they work harder.

The shoe generates these results thanks to proprietary technology invented by former NASA engineer, Bill McInnis. McInnis, who now heads up the Advanced Innovation division at Reebok, spent 18 months perfecting a balance pod system in the sole of the shoe that creates natural instability with each step. This not only resulted in dramatic improvements when tested in the lab but the design was such that it could be worked into a shoe without compromising the look At a launch party in Beverly Hills, CA, the Kardashian-Jenner family, was hooked on the new shoe.