SHERYL CROW & FANS FLIP THEIR LIDS TO HELP PREVENT BREAST CANCER

Los Angeles, CA, October 10, 2008— Multi-platinum multi-Grammy Award® winning singer songwriter Sheryl Crow celebrated the 10th Anniversary of the Yoplait® Save Lids to Save Lives® breast cancer awareness and fundraising initiative with a special performance at the The Wiltern in Los Angeles.

As October is National Breast Cancer Awareness Month, concert goers were asked to present ten specially designated pink Yoplait® lids at the door with their ticket. Yoplait® has pledged to donate $1.00 per pink lid collected at the concert to benefit the Susan G. Komen for the Cure®, equaling $10 per donation guest.

Crow, a breast cancer survivor, is currently on the road to support her latest album Detours and on October 11 will release a new album entitled Home for Christmas.

Consumers who wish to participate in Save Lids to Save Lives® the program have the opportunity to save pink lids and mail them to Yoplait until December 31, 2008. Yoplait® will donate 10 cents to Susan G. Komen for the Cure® and up to $1.5 million with a guaranteed minimum donation of $500,000.

Fans can also join Sheryls lid collection efforts on www.YourLidMatters.com through a new online program that allows consumers to create teams with their family and friends to support the fight against breast cancer.