American Express and TakePart® Announce 2010 Members Project.

American Express premiered two television spots during the 82nd Academy Awards broadcast on March 7th on ABC to help kick off Members' Project and inspire people across the country to do their part to make a positive impact.

American Express has engaged two dynamic philanthropists. Cardmember Geoffrey Canada, a social activist, educator and president and CEO of the Harlem Childrens Zone, and Merchant Member Yvon Chouinard, an environmentalist, outdoor industry entrepreneur and founder/owner of Patagonia -- to nationally televise their inspirational stories of the continuous steps one takes to protect and nurture what they love. For Geoffrey Canada, this love is revitalization of the Harlem community to better the lives of neighborhood children and for Yvon Chouinard, his love is preserving the environment.

Canada and Chouinard will also be featured online, with extended, inspiring stories in digital video content on TakePart.com/MembersProject and other select sites.