Playstation GT Academy

Online Gamers Goes from Virtual to Reality! Over 30,000 online gamers competed in PlayStation’s Gran Turismo and the top 20 players were in Nashville competing in a series of virtual competitions, physical challenges and on-track course race car driving to earn a professional racing contract.

Bader garnered national and international coverage for the competition. Efforts included bringing national business network sending a reporter for live reports throughout the day, a national satellite media tour, all four local crews attending and television news package and web magazine coverage.

US NATIONAL PROGRAMS TOTALS

Estimated Audience Viewership: 22,609,690
Projected Ad Value: $ 188,490

US LOCAL TV NEWS TOTALS

Estimated Audience Viewership: 4,995,405
Projected Ad Value: $532,255

WEB MAGAZINE & BLOGGER TOTALS

Stories: 415,620 Stories
Projected Ad Value (Based on banner advertising rates): $165,380
Clicks Detected: 125,438,670
Web Feeder Sites: 23,760

Maven customers will experience seamless smartphone and keyless integration with the vehicle. Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone. The app also enables remote functions such as starting, heating or cooling and more. Customers can bring their digital lives into the vehicle through Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4GLTE wireless. (Photo by John F. Martin for General Motors)