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ADIDAS INTRODUCES JAMES HARDEN “IMMA BE A STAR” FILM

June 2018, Los Angeles, CA: Houston Rockets all-star James Harden returned to his Audubon Middle School alma mater in Los Angeles this past weekend to introduce his new Adidas “Imma Be a Star” 60-second film.

The Houston Rockets’ point guard won the coveted 2018 NBA MVP Award this week, the first time he’s claimed the league’s top honor. Over the weekend, Harden invited hundreds of neighborhood children and teens to his former middle school in Los Angeles, CA, to celebrate another break-out season and a deep, playoff run.

Harden, age 28, beat out four-time MVP LeBron James of the Cleveland Cavaliers to claim the top award. This past season, Harden led the league in scoring by averaging 30.4 points per game. The Rockets were top seated in the playoffs but fell in seven games to the Golden State Warriors.

The 60-second film recounts a heartfelt response from James’ mom, Monja Willis, to a handwritten note from then 14-year-old James which he posted on the refrigerator door of their Compton, CA home declaring, “Imma Be a Star” someday.

The film includes footage of pivotal moments in his athletic life – including video of a teenage James practicing constantly in the family driveway. It depicts Harden’s journey from a student to one of the NBA’s premier players.