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SELENA GOMEZ AND HER FANS
CELEBRATE COACH X SELENA COLLECTION
IN NEW YORK CITY

September 2017: New York NY:

Neither rain, nor crowded streets, nor Fashion Week festivities could stop Selena Gomez fans from their appointed destination: to meet their idol as she introduced her Coach x Selena Collection at the Coach House in New York City.

The line to meet (and greet) Ms. Gomez stretched down 54th Street and Fifth Avenue in the world’s premier shopping district. Fans texted and tweeted updates about the new collection which Selena designed with Coach Creative Director Stuart Vevers. Gomez also shared images of the Coach collection with her 126 million Instagram followers.

Among the most dedicated fans was Shelby Yearwood, who won a contest to meet Gomez at the Flagship store. Gomez expressed her appreciation for her dedicated fan-base, one of whom hugged the singer /actress as they both rolled onto the stage floor together for an impromptu “nap.”

The Coach x Selena Collection features the Selena Grace bag, and also includes small leather goods and accessories. The Selena Grace is a double-handled go-everywhere bag built for real life. The Selena Grace features Gomez’s personal touches: a hangtag bearing her signature and a storypatch sewn inside with her empowering message: “To be you is to be strong.” The bag is further customized with “Love yourself first” in Selena’s handwriting—a phrase inspired by one of her tattoos—embossed onto the base of the bag.

The Selena Grace is available in three exclusive colors: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet. Earlier in the week, Selena sat beside famed Vogue editor Anna Wintour at the Coach New York Fashion Week Spring Summer 2018 show in downtown Manhattan, which featured Kaia Gerber, Winnie Harlow, Adwoa Aboah, and other top models.